Selected Work
THE
WORK
strategy, systems, and results.
Current Role
Enterprise Web Strategy
J.B. Hunt
Transport Services
Leading web strategy for one of North America's largest transportation companies. Responsible for the direction, governance, and execution across seven enterprise web properties, including the migration of all marketing sites to Adobe Experience Manager.
Web properties
AEM Migration
Directed the migration of all J.B. Hunt marketing properties to Adobe Experience Manager, reducing operational costs and improving scalability.
AI Readability
Structuring site content so AI-powered search tools and assistants can accurately surface J.B. Hunt information when it matters most.
Instant Quote Tool
Helped launch the tool that gave customers instant access to freight quotes, boosting sign-ups by 30% in the first quarter after launch.
Earlier Client Work
Web Design · Podcasting
Meyer Negotiation
Dr. Chris Meyer, Associate Professor of Business at Baylor University, needed a site and podcast launch. Built a platform that made it easy for him to publish new episodes and articles without technical help.
View site
Web Design · Photography · Video
Los Vaqueros
A Fort Worth Stockyards staple that needed a stronger web presence. Built the site, shot most of the photography, and produced all of their video content to give the restaurant something that matched the character of the place.
View siteVideo Production
Corporate · Community · Event
"Tree of Life" Mural Unveiling
TFNB Your Bank for Life joined partners Creative Waco, Waco ISD, and local artists Vincent Thomas and Cade Kegerreis to unveil the "Tree of Life" mural on the Southwest wall of the bank's East Waco location. The celebration brought together local artists, musicians, and community leaders.
Documentary · Award
CrossFit Runner-Up: "Stoops"
Documentary following a Train Waco member who overcame diabetes through CrossFit. Entered into a worldwide video contest and placed runner-up overall.
Non-Profit · Series
Charity Champions: No Limitations
No Limitations, Inc. provides athletic and social opportunities for those with special needs in the community. Recognized as the first Charity Champion of the 2019 Baylor football season.
Corporate · Industrial
Athlon: a Halliburton Service
Series of videos for Athlon, a Halliburton specialty chemical division. This overview video explained their water and process treatment services to industrial customers.
Podcasting
Started as an AFN radio DJ in Tokyo in 2003, co-hosting the classic rock request show "Rock of Ages." After the Navy, that audio instinct turned into three podcasts, hundreds of episodes, and more than 100,000 downloads.
History · Local
Waco History Podcast
Co-founded and co-hosted with Dr. Stephen Sloan, Director of Baylor University's Institute for Oral History. Grew to 26 episodes and more than 30,000 downloads. Still in production today.
30,000+ downloads
Leadership · Business
High Performance Leadership Podcast
Produced as CMO of 360 Solutions to grow the High Performance Framework brand. Reached an international audience with guests including the former CEO of Calvin Klein. More than 50,000 downloads.
50,000+ downloads
Non-Profit · Community
Charity Champions Podcast
An extension of the TFNB Charity Champions program, giving Waco-area nonprofits a longer format to share their stories. More than 9,000 downloads.
9,000+ downloads
Background
Web design goes back to 1996. More than 40 client sites built over the years, across banking, media, food service, consulting, fitness, and more. Degree in Digital Media from Tulsa Community College, with an emphasis in web design, alongside the enterprise work at J.B. Hunt.
Get in touch
LET'S
TALK.
Whether you're looking to fill a marketing leadership role or have a project that needs a strategic hand, I'd love to hear what you're working on.